This year, the beach wave will continue its journey to the zeitgeist of hair fashion. Creating the trend everyday with rollers, products and tools is, however, a time-consuming task. So a new wave of permanent texture services are gaining popularity. American Wave, as example, is able to shape modern, multi-textured looks –– like the one pictured above –– without dryness or damage, as the old-fashioned perms used to do. In this cascading hairstyle, we see undulating waves, sexy and tousled, adding the timeless beauty and grace of texture to a classic long look –– perfect for bohemian days by the beach. For more insights to American Wave, click style notes.
– American Wave uses editorial hair setting techniques and soft rod rollers so waves turn out natural, not corrugated. It also use an ionic waving lotion which reduces stress on hair, and creates a smoother cuticle –– again, this helps curl patterns look organic, rather than forced.
– The beach wave, because of current trends, is the most popular service. There is, however, other options. If you have very fine, limp hair you can use it to plump and thicken the hair shaft, giving you more volume and fullness for blowdrying and hot-tool styling. And if you have naturally curly hair, American Wave can create texture expansion, or even-out uneven curl patterns.
– Once the service is done and the hair has been rested for 48 hours, hair can be blow-dried, and use hot tools, if desired. For most, though, the added texture means it is much easier to wash and wear hair with just a bit of product. This model simply scrunched in some curl enhancer to add moisture, and to help elevate and define the style.
Salons across the nation are now offering American Wave Services. You can find the closest one to you via the salon locator.
