In the 20th century, original It-Girl Clara Bow and hairdressing pioneer Vidal Sassoon popularized the bob. Now, more than fifty years on, a sixties fashion revival and the celebrities who are driving it are bringing the bob back into style. For a contemporary take, we love the tousled and piecey crops worn by models Frida Gustavsson and Elena Perminova in a recent Neiman Marcus campaign. The messy style marries bobs, bed-heads, and beach waves –– and is easy to achieve. For tips on wearing a textured bob, click through to style notes. — Michelle Rotbart
Step: Prep damp hair with texture paste. Cup strands and scrunch in an upward motion, twist hair with fingers to create pieceyness.
Step: Use protective thickening lotion when heat styling. Create additional movement by using a Curling Wand. Switch the direction of curls to accentuate ruffled texture.
Step: Once complete, finger through the curls to loosen; spray in refinish for gritty texture and a lived-in feel.
